The Startup
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The Startup

How To “Boundary Span” to Beat Impostor Syndrome and Scale Up Your Audience

For content creators who don’t feel like an expert in anything, there’s another way to build a sizable audience.

Photo by ROMAN ODINTSOV on Pexels.

Professors Rob Cross and Laurence Prusak found that “central connectors,” the most well-connected people within a social network, act as information

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