How to Build a Strong Personal Brand On LinkedIn As A B2B Service-Based Founder

7 Steps to Become Unforgettable

I’ve spent the past 3 months studying LinkedIn’s most effective personal brands.

I even had a 60-minute chat this weekend with my good friend Nikolett Jaska — one of LinkedIn's most potent up-and-coming creators.

There were a few surprising findings that stood out to me during my studies:

• Building your brand DOESN’T mean you must overshare personal or private details.
• You DON’T need 10,000+ followers to be effective.
• Showing up consistently DOESN’T mean showing up daily.
• Personal branding is NOT just self-promotion.

So, how exactly do you build a strong personal brand on LinkedIn as a B2B service-based founder?

This post serves as a step-by-step guide I’ve curated based on everything I’ve learned.

1. Define your unique value proposition

The first question every B2B service-based found should ask is not, “What do my customers want?”

It’s actually, “What sets me apart?”