How to Build a Sustainable Freelance Business
Escape the hustle and grind of freelancing.
Feast or famine. Bad projects. Overwork, too many hours, no balance. Inability to say no.
Sound familiar? As freelancers, we know what makes a freelance business unsustainable. You feel like you’re constantly working and catering to clients’ whims.
It’s the opposite of what you signed up for, which was freedom from the confines of a 9–5 job. Freedom from a boss telling you what to do. Freedom to choose the type of work you want. However, many freelancers feel trapped in unsustainable, low-paying work.
What does the opposite of that look like? What makes a freelance business not only stable, but also sustainable?
Sometimes, we’re limited by not knowing what’s possible. A lot of freelancers have been struggling, especially with the rise of AI. However, some freelancers (myself included) have emerged with sustainable businesses. There are a few things you can do to build a solid foundation for your own business.
Charging a Sustainable Rate
A big barrier to freelance sustainability is low pay. You earn so little per project that you have to do a ton of work to meet your income needs.