How to Build a Sustainable Freelance Business

Escape the hustle and grind of freelancing.

Anna Burgess Yang
The Startup

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Neon illustration of a clock surrounded by a cabinet, calendar, scale, and road
Image created via Midjourney

Feast or famine. Bad projects. Overwork, too many hours, no balance. Inability to say no.

Sound familiar? As freelancers, we know what makes a freelance business unsustainable. You feel like you’re constantly working and catering to clients’ whims.

It’s the opposite of what you signed up for, which was freedom from the confines of a 9–5 job. Freedom from a boss telling you what to do. Freedom to choose the type of work you want. However, many freelancers feel trapped in unsustainable, low-paying work.

What does the opposite of that look like? What makes a freelance business not only stable, but also sustainable?

Sometimes, we’re limited by not knowing what’s possible. A lot of freelancers have been struggling, especially with the rise of AI. However, some freelancers (myself included) have emerged with sustainable businesses. There are a few things you can do to build a solid foundation for your own business.

Charging a Sustainable Rate

A big barrier to freelance sustainability is low pay. You earn so little per project that you have to do a ton of work to meet your income needs.

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