The Startup
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The Startup

How to Build the “Next Amazon” in 3 Simple Steps

In theory, it’s a lot easier than you might think…

Photo by Christian Wiediger on Unsplash

One of my colleagues was teaching a class about Amazon so he and his students could explore the e-commerce giant’s impact on… well… pretty much everything. Since he knew I’m a “startup guy” with lots of knowledge about Internet history, he invited me to give a guest lecture.



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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @