In the beginning, Facebook brought us closer to our long lost friends. Then, the funniest content and our favorite celebs. Yes, Amy Poehler, I’m talking about you. Then, our work went digital and we started counting follows and likes.
Now, Facebook’s algorithm has changed. Again.
FACEBOOK prioritizes personal pages and original content.
What does this mean? Let’s dig in.
This means your followers’ feeds will prioritize original content from personal profiles, based on those profiles’ engagement. Translation, your profile’s engagement needs to work in your favor.
Here are five steps to curating a winning engagement Facebook profile.
1. ORIGINAL CONTENT ONLY. Never ever cut/paste into your post. Even if you’re cutting from a Word doc or another social platform, type it back in FRESH. FACEBOOK knows how long it takes to write/type and it knows if you’re cheating. Long content that your followers read pumps you up in the algorithm. Again, FACEBOOK knows how long it takes to read, so it tracks the scrolls.
2. LINKS go in the comments. Again, Facebook knows if you’re selling.
3. ENGAGE in your followers’ content. Comment with at least 5 words. Never “I love this!” or “thanks” which are too short. NEVER “like.” Always use the heart or other emoji. Facebook knows when you’re phoning it in. NEVER click “heart” without reading the post. FACEBOOK knows if you’re actually reading it.
4. EDIT YOUR FOLLOWERS. Unfriend/ Un-follow / Un-like those who do not fit your audience. Anyone who is not engaging needs to go. Agents and Publishers look at your engagement within your audience. Not size of audience. Not likes.
5. CUT GROUPS AND PAGES. You’ll be surprised how many random pages you’re following from 7 years ago. Aldi, Cats, runners tips, Memes of the week, SNL videos. Cut it out. It’s white noise to your content stream and jams up your engagement. I just cleared about over 50 lame groups.
For more help, do what I did. Hire someone who already knows the tricks.
The workshop I took is Facebook Accelerator. For $799, the best investment I could think to make. LIVE and RECORDED videos, LIVE FB group and leaders who answer every comment, every question personally, and hop on FB IM to troubleshoot. I missed last week’s live video and got a personal IM the next day, which turned into a discussion. Can’t say enough. In the last two weeks, I’ve made some changes.
- I cleared out 100 people who stopped engaging in my content a while ago.
- My family moved to a different FB personal page for just kid pics and family updates.
- I changed my strategy to be personal and connected.
I’ll report back in a few months to share my growth.