How to Build Your Facebook Engagement.

Allison Lane
Jul 22, 2020 · 3 min read

5 Practical Steps, starting with Be Yourself.

In the beginning, Facebook brought us closer to our long lost friends. Then, the funniest content and our favorite celebs. Yes, Amy Poehler, I’m talking about you. Then, our work went digital and we started counting follows and likes.

What does this mean? Let’s dig in.

This means your followers’ feeds will prioritize original content from personal profiles, based on those profiles’ engagement. Translation, your profile’s engagement needs to work in your favor.

1. ORIGINAL CONTENT ONLY. Never ever cut/paste into your post. Even if you’re cutting from a Word doc or another social platform, type it back in FRESH. FACEBOOK knows how long it takes to write/type and it knows if you’re cheating. Long content that your followers read pumps you up in the algorithm. Again, FACEBOOK knows how long it takes to read, so it tracks the scrolls.

2. LINKS go in the comments. Again, Facebook knows if you’re selling.

Photo by Nicola Fioravanti on Unsplash

3. ENGAGE in your followers’ content. Comment with at least 5 words. Never “I love this!” or “thanks” which are too short. NEVER “like.” Always use the heart or other emoji. Facebook knows when you’re phoning it in. NEVER click “heart” without reading the post. FACEBOOK knows if you’re actually reading it.

4. EDIT YOUR FOLLOWERS. Unfriend/ Un-follow / Un-like those who do not fit your audience. Anyone who is not engaging needs to go. Agents and Publishers look at your engagement within your audience. Not size of audience. Not likes.

5. CUT GROUPS AND PAGES. You’ll be surprised how many random pages you’re following from 7 years ago. Aldi, Cats, runners tips, Memes of the week, SNL videos. Cut it out. It’s white noise to your content stream and jams up your engagement. I just cleared about over 50 lame groups.

For more help, do what I did. Hire someone who already knows the tricks.

The workshop I took is Facebook Accelerator. For $799, the best investment I could think to make. LIVE and RECORDED videos, LIVE FB group and leaders who answer every comment, every question personally, and hop on FB IM to troubleshoot. I missed last week’s live video and got a personal IM the next day, which turned into a discussion. Can’t say enough. In the last two weeks, I’ve made some changes.

  • I cleared out 100 people who stopped engaging in my content a while ago.
  • My family moved to a different FB personal page for just kid pics and family updates.
  • I changed my strategy to be personal and connected.

I’ll report back in a few months to share my growth.

The Startup

Get smarter at building your thing. Join The Startup’s +724K followers.

Allison Lane

Written by

Untapped gumption, marketing for storytellers, everyday whimsy | P.S. I Love You, The Startup, Better Marketing | Author Strategy Coach @allisonlaneliterary.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +724K followers.

Allison Lane

Written by

Untapped gumption, marketing for storytellers, everyday whimsy | P.S. I Love You, The Startup, Better Marketing | Author Strategy Coach @allisonlaneliterary.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +724K followers.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store