How to Build Your Investor Pipeline

Jillian Canning
May 16, 2019 · 4 min read

As a founder, you should treat fundraising like you treat sales. And that means building a strong funnel and pipeline. Both funnels need to have a high volume of relevant and qualified leads at the top.

Investor pipelines create a natural funnel for your fundraising process. You want to fill the top of your funnel with investors who are active and typically write checks in the range you are looking…