A COMPREHENSIVE GUIDE
How to Pick the Perfect Brand Name
What you need to know to come up with the perfect name for your new project and build a strong brand around it
So you had a great idea. It might be a fun weekend challenge, a side project, or a business idea. Maybe it’ll even be the next billion dollar company. Now you need a name. And the name has to convey so much!
There’s no secret formula to coming up with a name, and a lot of what I’m about to write is subjective. None of this is a guarantee for a good name or a strict playbook to follow.
And if you think the strength of a brand is entirely unrelated to the name, try to imagine Apple’s brand conveying luxury if it was instead called Kumquat.
Disclaimer: I’m not claiming to be a branding expert. I’m only claiming to be someone with strong opinions and good instincts for branding. You can scroll to the bottom to see a few things I’ve named if you don’t believe me.
