How to Craft an Effective VC Pitch Deck With Only 10 Slides
Secrets revealed from Guy Kawasaki’s “The Art of the Start 2.0”
What is the Purpose of a Pitch?
To generate interest in your startup. It’s not to explain every aspect of your product. It’s not to beat your audience over the head with information until they submit and write you a check. Your objective is simply to stimulate enough interest in your company to land a second meeting.
In other words: a pitch is the first step in marketing your company.
While focusing on the true purpose of a pitch, we can also follow Guy Kawasaki’s 10–20–30 rule and limit the number of slides in your pitch deck to ten. And this ambitiously low number will force you to focus on the absolute essentials.
To effectively market your company in your presentation, I’ve outlined a unique combination of ten slides for your pitch deck, compiled from a combination of my own experience and lessons from Guy Kawasaki’s book The Art of the Start 2.0. This deck will explain:
- You and your company
- What problem you solve
- How you solve it
- How you’ll make money
- How you’ll reach your customers
