How to Craft an Engaging Data Story

Striking the right balance between data and narrative.

Allen Hillery
The Startup

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Narrative + Visuals = Engage Clear and concise communication along with impactful visualization draws the audience in and grabs their attention. This visual portrays the actions of staying nimble and thinking outside the box. It sets the tone for our story. Illustration by Veronika Hammond

Crafting a story around data may seem like an unnecessary, time consuming effort. The insights may seem sufficient to stand on their own but this is a flawed point of view. Our decisions are not based solely on logic. When you tell a story with data, you create a shared human experience. We tend to believe that…

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Allen Hillery
The Startup

Creating transcendent stories that share the importance of data narratives and how they impact our world. Twitter: @aldatavizguy