How to Create a Customer Loyalty Strategy

ken gosnell
Oct 6, 2019 · 6 min read

Customer loyalty is an essential competitive advantage that is necessary to stand out in a competitive marketplace. However, many companies and business leaders are focused more on attracting new customers rather than working to retain the customer that they have already acquired. For example, a company will release special pricing to gain and attract a new customer, but very seldom will offer specials to customers…