How to Create a Logo That Adds Value to Your Brand

Every company needs a logo, but the range of design options and costs are astonishingly varied.

Colin Hannan
May 7, 2020 · 7 min read
Photo by Kelly Sikkema on Unsplash

Norwegian postal service, Posten Norge, spent $55 million creating its new logo and brand identity. Contrast that with Twitter who paid just $13 for their logo, that cost covering their purchase of the bluebird symbol…

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