8 steps to creating a promotional video

Annie Maguire
Dec 20, 2016 · 15 min read
http://www.fuelingnewbusiness.com/

Step 1: Identify your goal

If you have multiple goals, you may want to consider creating multiple videos.

Step 2: Choose a direction

Step 3: Set the tone

Step 4: Decide on duration

Without using some type of time parameters, your video will likely end up too long and potentially unfocused.

It doesn’t matter where your video is appearing, you just want to make sure you’re taking placement into consideration when planning it all out.

Step 5: Choose a video style

Step 6: Outline the idea

Scenes

Characters

Audio / Voice over / text overlay

Product

Props

Final CTA

Step 7: Write the script

https://www.template.net/business/letters/sample-script-writing/
http://vicsvoice.com/resources/how-to-write-a-voiceover-script.htm
http://vicsvoice.com/site/SampleScript.jpg

If nothing else, laying out your script will force you to put your idea into an executable format, which is kind of necessary when you’re involving other people (actors / directions), equipment (lighting, props), locations, etc.

Step 8: Storyboard

https://sites.google.com/site/digitalmedia11atcalc/assignments/unit-6-movie-maker/storyboard-examples
http://www.beaucoupfilms.com/2012/11/storyboard-for-lucky-boat-noodles-by-chris-lee/

Final details

And…action!


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Annie Maguire

Written by

Freelance Conversion Copywriter. I help startups and small businesses move their customers from “NO” to “YES!” anniemaguire.com

The Startup

Medium's largest active publication, followed by +479K people. Follow to join our community.