How to Make an AI Influencer in 2025 (and Earn Money from It Step-by-Step)
Learn how to create a virtual influencer, grow their social following, and monetize them using tools like The Influencer AI.
Do you want to start your content journey, but keep postponing it because you’re short on time, camera shy, or overwhelmed by fast-changing trends?
What if you could skip all this and still build a brand to make money online?
All you have to do is build an AI influencer who creates content, grows followers, and even lands brand deals for you.
Sounds too good to be true?
But it’s already happening! People are creating AI avatars or social media personalities to generate content and make money consistently.
Now is the best time to make money with AI avatars and to be honest, it’s not that hard.
I built mine using a tool called The Influencer AI. It hardly takes 5 minutes to get the AI avatar ready.
Just pick your avatar’s gender, age, body type, ethnicity, hair, and eye color, and let The Influencer AI do the rest.
And voila, within just 5 minutes, your virtual influencer is ready to create content.
This is best for busy founders, creators, or anyone who wants to tap into the creator economy without doing all the heavy lifting themselves.
Table of Contents
· What Is an AI Influencer?
· Top AI Influencer Examples That Are Earning Big
· Why You Should Create an AI Influencer in 2025?
· Tool Spotlight: The Influencer AI
· Step-by-Step: How to Create an AI Influencer Using The Influencer AI
∘ 1. Define your niche
∘ 2. Create a backstory to build an authentic and relatable personality
∘ 3. Give a name to your influencer and create a personalized bio
∘ 4. Generate photorealistic images (face, outfits, locations)
∘ 5. Create social profiles
∘ 6. Use tools for content planning and creating captions
∘ 7. Use AI tools for post-scheduling
· Content Strategy: What to Post as an AI Influencer
· How to Make Money with an AI Influencer (2 Easy Ways)
· Growth Hacks and Mistakes to Avoid
· FAQs
Affiliate Disclosure
This post contains affiliate links. If you click through and make a purchase, I may earn a small commission — at no extra cost to you. I only recommend tools I’ve personally used, tested, or truly believe will bring value to you. Thank you for supporting my work!
What Is an AI Influencer?
These are the digital avatars or social media personalities generated by AI tools. They’re designed and programmed to look, speak, and behave like real people.
AI influencers are built to create content, interact with followers, and promote products or brands on social media platforms.
You can create them from scratch with a unique style and personality or build cloned versions of real people for content creation.
In short, they’re like digital creators who never sleep, never burn out, and always stay on-brand. You can use them to consistently publish engaging content without ever having to go on-camera.
This is the new wave of content creation. It’s faster, cheaper, and more scalable than building a traditional personal brand.
And the best part? You don’t need to be tech-savvy, famous, or have a full team behind you.
Top AI Influencer Examples That Are Earning Big
Here are a few top AI influencers who are already making it big on social media and turning it into real income.
1. Aitana Lopez
She is a 25-year-old Spanish influencer created by the founder of The Clueless Agency.
Aitana’s content is around fitness, gaming, and fashion, and she has more than 350K followers on Instagram.
Her relatable and confident personality and huge following made her popular on social media. She often collaborates with big brands and she is making up to $11,000 a month.
2. Lil Miquela
She is another popular AI influencer with a massive following of 2.4M on Instagram and 272K subscribers on YouTube.
Her content is around fashion, beauty, entertainment, and technology. Miquela is also popular for her music and storytelling, she has released singles like “Not Mine” and “Money”.
Her content often includes discussions around social and cultural issues, which makes her brand one of a kind.
Her massive reach on social media has gained her deals with big brands like Prada, Dior, and Calvin Klein and she charges $10000 per post.
Such examples are proof that AI influencers are the next big thing.
They’re easily available, highly customizable, and can consistently create content. It’s no surprise that brands find them incredibly appealing and useful.
These AI influencers are already disrupting top industries like fashion, gaming, and fitness.
Why You Should Create an AI Influencer in 2025?
Content creation is gaining more popularity and demand than ever.
Every brand needs influencers to promote their products, and creators are also building their personal brands to earn money online.
In this scenario, creating an AI influencer is one of the smartest ways to get into the creator economy and make the most of it. It’s easy and efficient, and you can also automate the entire process.
Here are a few reasons why this is the best time to build an AI influencer:
Rise of faceless brands
Everybody isn’t comfortable being the face of their brand. But to stay relevant in 2025, you need to stay visible online.
This has led to the rise of faceless brands, which let you create without the pressure of showing your face.
AI influencers make this even easier. They help you share your creator personality through your content without actually stepping in front of the camera.
Use AI as a replacement to creator burnout
Creating content takes a lot of work and time. You need to look your best, find appealing locations, and constantly keep up with trends.
It can drain your energy and lead to burnout. Automating most of the process with an AI influencer helps you stay on top of your game without risking your mental and physical health.
Cheap to start and offers high ROI
Building an AI influencer won’t cost you more than two large pizzas, but it gives you a way better ROI. With that same amount, you’re building a content machine that works for you and helps you make more money.
Audience doesn’t always care if it’s “real” — they want value/entertainment
Today, people are more interested in the content and vibe than the face behind it.
If you show up consistently and keep them engaged, they’ll remember you, and that’s exactly what AI influencers can help you do.
Tool Spotlight: The Influencer AI
Now the real question is how you can build an AI influencer to create and monetize your creativity.
In this article, I’ll be introducing you to one of the best and easiest tools you can use for this: The Influencer AI.
It allows you to generate your virtual influencer in minutes. You can design your influencer from scratch, use pre-made models, or create your AI clone to create content.
The Influencer AI is the most feature-rich influencer builder, requires no technical skills, and easily generates ready-to-post content. It’s perfect for beginners and highly affordable to get started.
Its plan starts at $19, where you get 100 credits per month, unlimited pre-made AI influencers, virtual try-ons, etc.
For more credits and advanced features, you can opt for its creator or professional plans that cost you $39 and $99 a month.
It also offers a 7-day risk-free trial, where you can claim a 100% refund if you’re not satisfied with the results.
This makes The Influencer AI my favorite tool to build a virtual persona for content creation.
Here’s a glimpse of some of the coolest features it offers:
1. Persona Builder
The Influencer AI allows you to create a virtual avatar from scratch that you can use for building a personal brand.
You can give them a name, and define their personality traits, ethnicity, etc. based on what niche and topic you want to showcase in your branding.
Once you’re done, you can have a preview of your model.
Then click on “Create AI influencer”. The tool then prepares your AI influencer with basic training and makes it ready to generate on-brand content.
This hardly takes 5 minutes and once it’s done, your AI influencer is ready to create image or video content.
2. Image generation:
Once you’ve created a virtual influencer defining their personality traits, use the text prompt to generate their custom images.
Select the image orientation and the number of photos you want and click “Generate Photos”.
Within just a minute, you’ll have your influencer’s image ready.
You can use it to post on social media consistently and build your personal brand or collaborate with brands in your preferred niches.
3. AI clone
You don’t always have to create a fictional character, The Influencer AI allows you to create an AI clone inspired by a real person.
You can use it to create your virtual double to create content without the pressure of going online yourself.
Click on the “Your AI Clone” option from the top of the dashboard. Enter your name, age, and gender, and upload one of your high-quality images.
Click Submit and wait for 5 minutes to get your AI clone ready. You can then give prompts to generate images or videos for your AI clone.
Step-by-Step: How to Create an AI Influencer Using The Influencer AI
Follow these steps to use The Influencer AI for building an AI influencer from scratch.
Here’s a video tutorial to help you understand how The Influencer AI works.
1. Define your niche
Pick a niche you want to create content in and select your AI influencer’s personality traits accordingly.
Pro tip: Choose a popular niche that remains in high demand, like fashion, gaming, or wellness. I’ve chosen a wellness niche for this article.
2. Create a backstory to build an authentic and relatable personality
My AI influencer is an Indian girl in her late 20s, who is tired of being unfit all her life. She decided to work on her physical strength and build muscles.
Now, she has been working out consistently for 5 years and runs a YouTube channel and Instagram account documenting her journey.
She often partners with fitness brands to promote their products.
3. Give a name to your influencer and create a personalized bio
Give a name to your influencer based on her ethnicity and other details. In this case, my model’s name is Madhuri, aka Maddy for social media.
She documents her fitness journey while showcasing her experience with different brands and their products.
Her audience is women in their 20s and 30s who want to start their fitness journey but don’t have time to join the gym. They want to train and eat healthy from the comfort of their home while managing work and life.
This entire background story won’t be needed while creating the AI influencer. But the more detailed background you create, the better and more authentic your profile will look.
4. Generate photorealistic images (face, outfits, locations)
Once you’ve set the background story, niche, and target audience, create the profile on The Influencer AI and generate images that match your influencer’s vibe.
- Visit The Influencer AI.
- Click on AI influencer builder and select the gender, ethnicity, age, eye color, hair style, body type, etc.
- Click on Generate Preview to have a final look and click on Create AI Influencer.
I’ve selected her features as per my AI influencer, Maddy’s details.
Now, you can use a text prompt to create her images for social media. I created her workout images using a simple prompt, and within just a minute, the high-quality images were ready.
5. Create social profiles
Once your AI influencer is ready to go online, set up your social media profile where you’ll create your personal brand.
- Sign up on Instagram using an email or phone number.
- Choose your username and add your influencer’s profile picture.
- Write a short, on-brand bio.
- Switch to a professional account to get analytics insights.
And your Insta account is ready to use.
You can also create an account on TikTok or YouTube by following the sign-up process.
Set a consistent username and upload your avatar image. Write your bio based on your niche, and you’re good to go.
6. Use tools for content planning and creating captions
You can’t overlook caption quality to create a standout profile on social media. This can be easily done using tools like Originality.ai.
All you need to do is describe the details of your content and select the language you want. You can also specify if you want images or hashtags in your caption.
I used it to describe the images of Maddy and generated a 100-word caption within just a second. The results were impressive.
It is super easy to use and creates on-brand and catchy captions. You can plan your entire month’s captions using Originality.ai within a few minutes.
7. Use AI tools for post-scheduling
To further automate your content creation process, use an automation tool to schedule your post. It will save you time and ensure your posts are going live consistently.
My go-to tool for this is Hyperfury. You can also use it to cross-post your content across platforms like Instagram, TikTok, and YouTube with just one click.
Content Strategy: What to Post as an AI Influencer
Here are a few creative ideas you can use to keep your content relatable and highly engaging:
Behind-the-scenes as an AI
Aitana keeps doing this on her profile. She shares her workout videos, summer getaway pics, or how she goes about her day.
A simple image post like this gets her more than 3K likes.
This shows people are interested in knowing what the process behind content looks like.
Create “Ask Me Anything” posts
You can create an AMA post every once in a while to connect with your audience. Lil Miquela did this on her account and she has more than 50K impressions on that reel.
It’s an easy and fun way to get more traffic to your profile.
AI in human situations
Share things that humans can relate to and find engaging like eating, traveling, or celebrating a win.
The Indian AI influencer, Naina recently shared a transition reel of trying a GenZ formal look, and it did so well: more than 3K likes.
Collaborations with brands
You can partner with brands to promote their products and make money. Partnering with big brands also increases your online reach and credibility as an AI influencer.
Here’s a perfect example of this kind of post: a virtual girl, Imma, appeared on TED Talks.
This is such a unique idea to increase authenticity and get attention.
How to Make Money with an AI Influencer (2 Easy Ways)
I’ve listed a few ways to generate income using AI influencers that are easy and affordable to begin with.
1. Affiliate marketing
Top influencers do affiliate marketing by sharing about brands or tools online and how they make users’ lives better. You can also do that by creating an AI influencer account on Instagram or TikTok.
AI influencer, Lu do Magalu is already doing this by constantly sharing product reviews, testing skincare items, and even promoting board games and stationery items with her 7.9M followers.
2. Selling merchandise
This is a great way to make money in 2025 and turn your AI influencer into a profitable brand. Your audience gets something tangible to connect with and it increases your popularity even more.
A perfect example is Qai Qai, an animated doll who has 323K followers on Instagram.
She is popular among kids and can be purchased online.
Another example is that of the virtual influencer duo, Noodle and Bun with more than 900K followers are available as plush toys.
AI influencers can also promote product-based brands and help sell their items by combining creativity with storytelling online.
Other examples can be selling digital products like viral content templates or eBooks.
AI influencer accounts can also start paid subscriptions on platforms like OnlyFans, Patreon, or Instagram. They can offer exclusive content, early access to drops, and other perks to paying members.
Growth Hacks and Mistakes to Avoid
Here are a few tried and tested pointers that you need to keep in mind while building your AI influencer:
- Don’t go too uncanny valley: You have to disclose that it’s a robot, so trying to make it a replica of a real human can feel creepy, confuse your audience, and even reduce credibility.
- Focus on relatability: People engage more with the profiles that offer a sense of belonging. Leverage that in your content by offering what people find familiar or do in their everyday lives.
- Use trends: Keep an eye on what other influencers are doing online like transformational reels, storytelling, etc. Find unique angles on how you can reverse engineer that into your content to get more reach.
- Schedule consistently: The best part of using AI influencers is it hardly takes any time to create content. So, batch create at once and use automation tools to schedule in advance and show up consistently without fail.
- Use DMs & comments to grow a loyal audience: Keep your audience engaged by connecting with them via DMs and replying to their comments.
Frequently Asked Questions About AI Influencers
1. Can AI influencers really make money?
Yes, AI influencers can generate income online by creating content, collaborating with brands, or doing affiliate marketing.
2. Will brands work with a non-human influencer?
Brands are open to working with virtual influencers because they’re reliable, scalable, and never burn out. They are low-maintenance and can be customized to align with the brand’s style and messaging.
3. How long does it take to grow an AI account?
There’s no straight answer to this, but you can grow an AI account within weeks if you choose a high-demand niche, post quality content, and stay consistent.
4. What are the ethical/legal concerns of using AI influencers?
You need to disclose that the influencer isn’t real and avoid copying real people. Don’t use copyrighted content without permission or spread misinformation just to get more attention.
Final Verdict: Is It Worth Creating an AI Influencer in 2025?
Creating an AI influencer in 2025 is a highly profitable and sustainable way to make money.
It allows you to build a personal brand and get brand deals without being on camera or spending hours creating content manually.
It’s not always easy and comes with its pros and cons but still worth trying to generate an extra income source. Many people are already doing it and making massive amounts of money, as discussed in the article.
If you’re a busy founder, creator, or someone interested in content, this is the best way to get started.
With tools like The Influencer AI, the entire process becomes quick, affordable, and easy to follow, even if you’ve zero experience in tech.
If I were to do it all over again, I’d work on refining my niche and influencer’s backstory in a way that the audience will find more appealing and creative.
Don’t miss out on this creative endeavor. Create your AI influencer today with The Influencer AI.
