Member-only story

How to Create an Online Course (Without Showing Your Face)

With 5 real-life examples

Matt Giaro
The Startup
7 min readDec 20, 2024

--

Image by the author

I stared at my laptop, confused.

Every “course expert” was preaching the same thing:

“You need professional lighting! Get an HD camera! Master video editing!”

They made it sound like you needed a Hollywood studio just to teach online.

Since I didn’t know better:

  • I bought the softboxes.
  • I bought the bulky backdrops.
  • I also bought the microphones and the tripods.

I was sitting in my tiny 1-bedroom apartment with the kids screaming in the other room. But all this sounded way too confusing to me.

It took me an hour to get a setup I thought was good (but it looked like crap).

This was back in 2013.

Since then, I’ve created close to 100 online courses and made over 1 million $ in course sales.

Here’s what a decade of course creation has taught me: All that “professional video” stuff? It’s a distraction. A myth that keeps talented people from sharing what they know.

Let me show you how to create an online course without having to appear on camera. Ever.

--

--

The Startup
The Startup

Published in The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +772K followers.

Matt Giaro
Matt Giaro

Written by Matt Giaro

6 Figure Creator. Helping experts turn their ideas into income with online content (in just 2h/day.) Start now 👉 https://mattgiaro.com/medium

Responses (3)