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How to Create an Unexpectedly Awesome Onboarding Experience
A practical guide for course creators
You work hard to get people to buy your course.
But how much have you thought about what happens once they do?
As a course creator, each new student feels like a big win. And that’s great for you, but for the student, the journey has only just begun.
So what are students’ early impressions of your course? Are they delighted? Or disappointed?
Do they get moving quickly and painlessly, or do they struggle from day one?
If you want students to have a consistently great experience, you’d better starting thinking about your onboarding experience.
What is Onboarding?
In a nutshell, your onboarding strategy answers the following question:
What are you doing in the minutes, hours and days after a customer buys your online course to ensure they take their first steps towards success?
(A more hard-nosed way to look at it is this: what are you doing to minimise your refunds?)
Creating an onboarding strategy means designing the experience you want new joiners to have. A truly effective one will do three things:
