How to Create and Manage a Creative Culture
Lessons from the Pixar Experience
When I first saw the silhouette on the cover of Creativity, Inc. I was stymied. It bore a resemblance to the familiar conductor who appears in Disney’s Fantasia, but was not, yet it had a familiar look. It’s like that puzzle with the vase and the face, or a number of similar optical illusions. Once you see it, you generally don’t un-see. It was Buzz Lightyear, or rather a hybrid of these two iconic images, standing in as symbol for the phenomenal business hybrid of Disney and Pixar.
It was Brent Schlender’s Becoming Steve Jobs that cued me in to the role Steve Jobs played in saving Pixar Animation Studios from the ash heap of stories that might have been, keeping the company on life support till all the pieces could be pulled together for the Hollywood supernova called Toy Story. Upon completion of this Jobs career and character development story, I felt impelled to read Ed Catmull’s insider account of Pixar. The big achievement there, and the basic storyline in this book, was not Toy Story, or its various other superhits. Rather, Catmull’s aim is to share a lifetime of insights about management in general, and managing creative people specifically.
How does a company create a creative culture where excellence flourishes, where ideas actually come to fruition and become earth-shaking…
