Published in

The Startup

Jan 13, 2020

11 min read

How to Create the Perfect Buyer Persona in 7 Steps using the Hubspot Tool

Step 5. Describing the characteristics of their jobs

A good buyer persona will allow your company to personalize your marketing and even make it scalable. The core of making a buyer persona is making your target audience feel human to you so you can connect to their deepest wishes and unique needs.

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How to Create the Perfect Buyer Persona in 7 Steps using the Hubspot Tool

Step 5. Describing the characteristics of their jobs

More from The Startup

Recommended from Medium

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YRL: What is YRL all about?

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Every business has a purpose

[Part 3 of 3] Three critical things we can learn from Supercar Blondie.

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Eric Jan Huizer

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