The Startup
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The Startup

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How to Create the Perfect Buyer Persona in 7 Steps using the Hubspot Tool

Step 5. Describing the characteristics of their jobs

A good buyer persona will allow your company to personalize your marketing and even make it scalable. The core of making a buyer persona is making your target audience feel human to you so you can connect to their deepest wishes and unique needs.

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Eric Jan Huizer

Eric Jan Huizer

Freelance translator, Passionate Writer, but most of all a Proud Husband. Writing about Marketing, Mindset, and Entrepreneurship.

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