How to create winning materials for your startup fundraising

Knowing what to expect when talking to investors for the first time, and how to raise money for a startup company can feel a bit mind-boggling. Luckily, in this article, we’ll be guiding you through the main startup fundraising materials you’ll need to be fully prepared for your investment round. With these in place, you’ll feel much more confident when getting out there and presenting your idea to investors.

Elevator pitch

Your elevator pitch should be a quick and concise way of explaining your business idea to anyone, anywhere. Your elevator pitch should be your starting point for enticing potential investors in and leaving them hungry for more information. The clue is in the name, as your pitch should last no longer than a quick elevator ride. Looking back over the structure of your value proposition is an effective way to start your elevator pitch.

A strong elevator pitch should feature aspects of your value proposition, proof of your business model and what you have achieved so far, and finally what kind of investors you are looking for and what you would need from them.

Always remember who you are talking to, your elevator pitch will be wasted if the person you are speaking to doesn’t understand what you are saying. For example, if you are speaking a…