How to Enhance the “Curb Appeal” of Your Links on Social Media
Set your site’s featured images
Curb appeal
Real estate agents understand the importance of “curb appeal.” I have noticed that a lot of writers do not for some reason.
Many people are scrolling past your links. Give them a reason to stop and look by adding featured images.
Imagine that you spend months renovating a home. You install a beautiful new kitchen with brand new appliances, upgrade all of your bathrooms, install flooring, and immaculately decorate it. Then you shove a for sale sign on your overgrown lawn among your dilapidated fence, dirty windows, and tattered siding.
You will spend the next eighteen months watching people speed by your house without stopping.
That’s what you are doing when you create a web page or a blog post without a featured image. Sharing your page or post on social media is like putting it in a row of homes for sale. If yours has no curb-appeal, people are going to scroll on by.
This is what a tweet of a link looks like when the page does not have a featured image.
