How To Finally Start Your Dream Business
I’m tired of waiting for you to change the world.
It’s an incurable disease. One that typically starts at an early age and get’s noticeably worse as time passes.
There is no hope for you.
I’m talking about the entrepreneurship bug.
It’s a diabolical little creature. One that burrows straight into your heart and mind, penetrating every facet of your being until it consumes your life entirely…
Clearly, I am a big fan of analogy, but you get the point.
The fact that you’re reading this means that you have an idea, a feeling, a passion, that you want to turn into a business. You want to create something new in the world and build a viable company from that.
Only there’s one thing stopping you…
That’s right, I said it. You are the only thing stopping you. Not funding, not a logo, not the support of your father or boyfriend. It’s you.
Everything inside of you is screaming to take the leap of faith, get started, and change the world, but you just can’t seem to take the first steps.
It’s alright. You’re not alone. Tons of folks have the same affliction and the good news is, that many have gone on to build great things.
That means that you can too.
All you need is a little encouragement, and because you asked so nicely, here it is.
Forget your fear of failure
I’m here to let you in on a little secret. Come in close. I’ll whisper it to you.
YOU ARE GOING TO FAIL. OFTEN.
In fact, you are far more likely to fail when starting and growing a business than in any under undertaking in your life.
And guess what?
That’s perfectly fine. I don’t know what kind of plastic, participation-trophy, sterilized and sheltered world you grew up in, but in real life, failure is a completely normal part of life.
Even more than that, it’s healthy.
Failure allows you to gain perspective about which things you do not yet know, reassess your position, regain your composure, and reach new heights.
So instead of plotting, planning, reading every Tim Ferriss, Gary Vaynerchuk, and Tony Robbins book you can get your hands on, and purchasing $2000 worth of “mastermind” courses, you should be getting started.
You need to be doing more. Creating. Learning. Testing. Reiterating. Refining and honing your craft.
Action and grit are what determine your future success as an entrepreneur. Not avoiding failure.
Failure is there to keep your fickle ass in check. Listen to it, shake it’s hand, and keep it movin’.
Stop trying to be a perfectionist
Every time I hear someone claim that their inaction or lack of progress is due to “being a perfectionist” I want to explode.
Just so I never have to be exposed to that kind of nonsense ever again. I’ve written a great deal about this myth that people tell themselves, but i’ll give you the cliff notes.
You’re procrastinating. Perfectionism as you define it is your subconscious buying time, so that you don’t have to deal with potential criticisms or failure.
Your inner self is protecting your fragile ego. It even came up with a convenient excuse to tell others.
But we both know that’s not working out for you, or else you wouldn’t be reading this right now.
In order to be a successful entrepreneur, you’ve got to put aside the need to get things juuuuuust right before putting them out into the world. You need to start operating with the mindset of getting to the point of an MVP.
MVP, is a software development term. Meaning “minimum viable product”, or in even more simple terms, the best thing you can come up with that works and that people will actually use.
Successful people focus on doing the best they can, getting it in front of their audience, receiving feedback, and perfecting as they go.
You keep doing that for long enough, and one day you just might have that business that you’ve always wanted.
Put together a lean business plan
If you’re anything like me, you might be tempted to just start a business and wing it as you go.
There’s nothing wrong with that approach, except for one tiny detail…
It causes a lot of headaches and makes you fail a lot harder than you probably need to.
When you’re creating a new company you want to map out, or at least give a few days of dedicated thought to the following:
- Target Audience: Who are they? What do they want? What makes them happy or sad? How much money do they have?
- Products and/or services. What will you offer your target audience? Get as specific as possible as to what this will be and how it will directly help a certain need that they have.
- The Numbers. What is the minimum amount you will need to get started? How much will you charge for your products and/or services? Will you keep your job, get a side hustle, or go all in and need to pay yourself? How much do you need to make to cover your bills?
- Client acquisition. How do you plan on finding clients or users? Where will they be? What methods will you use to convince them to do business with you?
- Payment. How are you going to get paid?
- Brand. Whats your vision for the company in 10 years? How are you going to impact the lives of others or the society around you? Do you have a name and/or domain secured?
That is a gross over simplification of those principles. However, each has about 10 Udemy courses, 50 books, and 39 self proclaimed gurus that can help you refine them. Go learn more on your own time.
The point is to get you thinking about the different aspects of running a business and what you will need to have figured out in order to be successful.
Success comes from a good amount of preparation, a ton of perseverance, and a dab of luck.
Focus on getting paid as quickly as possible
Momentum is one heck of a drug.
If you start a business with the intention of building a following, growing your brand, or producing a ton of material without a clear monetizing strategy, you are setting yourself up for failure.
That is an insanely quick path to getting burnt out and giving up.
Don’t be that person that “hustles on Instagram” by posting 10 inspirational quotes with waterfalls in the background, who is desperately trying to become an “influencer”, yet hasn’t made any money.
That’s a hobby, not a business.
Businesses have to be making money to be sustainable long term. Period. The sooner you earn that first dollar, the better. After that, you’ll be hooked.
Practicality aside though, earning money is downright good for your soul. It validates the idea that you’ve had in your head for so long. It lets you know that your vision isn’t some silly dream, it’s a viable business.
And that my friend, is priceless.
I am dead serious.
Do not give up. Ever.
You may pivot your business idea, change to penetrate a different market, lose funding, or even go broke.
But don’t you dare give up on the idea of being an entrepreneur and building a business. If you’re serious about this (and I hope you are because I put a lot of thought into these articles), then you’ve got to put the thought into your head that once you start, you will either win or die.
Starting a new company will be the most difficult thing you’ve ever done. That comes with the territory. But if you succeed, it will also be the most rewarding.
Write down what you want to accomplish with your business and your life right now. Put it on a piece of paper and tuck it somewhere safe.
Whenever you’re feeling defeated or overwhelmed, pull out that piece of paper and meditate on the sentence you wrote down.
That’s your motivation to not quit. The promise of an unbelievably dope future, so should you choose to keep going until you get there.