How to (Find &) Hire the Best UGC Creators to Promote Your Small Business in 2025
Here, I’m going to talk about what UGC is and show you exactly how to find the best UGC creators for your small business.
Let’s be honest: almost every small business needs marketing.
But here’s the problem — most of them are burning money on stuff that doesn’t work.
- They spend thousands on ads… no results.
- They pay influencers… nothing changes.
- They post cringe stuff on Instagram… no one cares.
Why? Because the internet is flooded with a lot of competition. Getting people’s attention is expensive.
And traditional marketing? It just eats up your money.
The solution? Start focusing on User-Generated Content (UGC) to promote your product or service.
Because UGC is modern-day word-of-mouth. And word-of-mouth is the most powerful marketing tool that has ever existed.
And the best part? It’s cheaper than influencer marketing, works better than generic ads, and can boost your brand’s trust and sales.
But Nitin, most businesses don’t even know what it is, have no clue how to find or hire great UGC creators to promote your content.
That’s where this guide comes in.
Here, I’m going to talk about what UGC is and show you exactly how to find the best UGC creators for your small business.
Let’s dive in.
What is User-Generated Content (UGC)
Well, it is exactly what it sounds like — content made by real, regular users, not brands or influencers.
It can be anything — videos, photos, testimonials, or even reviews. The only condition is that it must be created by real people rather than brands.
Here’s an example from GoPro’s YouTube channel where Laura Marino uses a “GoPro camera” while cliff jumping.
Well, GoPro has been doing this for a long time to sell more of their products.
And by the way, the creators who create user-generated content are called ‘UGC Creators’.
But most business owners confuse UGC creators with influencers.
Keep in mind:
- Influencers have an audience. You pay them to post content to their followers.
- UGC creators make content for YOU. You own it, run ads with it, and repurpose it however you want.
But why are brands paying for UGC?
Now, most of you are probably thinking — why would brands pay random users with no audience instead of influencers?
Here’s why:
- Brands have realized that fancy, professional ads don’t work like raw, real-looking content. In fact, a study shows that consumers are 2.4 times more likely to trust UGC over brand-created content. In short — UGC often outperforms professional ads in boosting sales.
- Authenticity — people trust real users more than professional ads.
- UGC is emerging as a better alternative to influencer marketing since every other post from most influencers is just trying to sell you something just to make more money, which most of the audience doesn’t like.
- It’s cheaper than influencer marketing. Brands don’t have to pay you for your audience — it’s just for the content.
That’s why the UGC market is growing, and more brands are paying UGC creators for user-generated content.
How to find & hire the best UGC Creators
Now, you know what is UGC, and how important it is for brands. But how a brand or a small business can hire the best UGC Creators?
Well, after talking with multiple companies, asking to different UGC Creators, and even trying multiple options, the best option I would recommend is Fiverr.
Yes, many companies are using platforms like Fiverr to hire UGC creators.
The process is simple — just go to Fiverr, search for “UGC Creators,” and hire based on your specific need.
As you can see, it suggest a number great UGC Creators to choose from.
Sure, you can filter based on different categories, budget, delivery time, and more.
If you want more info about a UGC creator, you can look at specific profiles to see what they offer.
By the way, Fiverr is making it easier for brands and companies to find UGC creators, and so they have a dedicated page for it as well.
More ways to find and hire UGC Creators
No doubt, Fiverr is one of the best methods to hire UGC creators, but it’s not the only option.
If you’re looking for more ways to find quality UGC creators, here are some effective ones:
1. Find popular brands that work with UGC Creators:
Many brands working with UGC creators usually tag them when they share user-generated content.
So find the brand’s UGC content, then the creators they collaborated with, and reach out directly through social media or their business email.
2. Convert your happy customers into UGC Creators:
Since your existing customers already love your product and understand its use cases, you can ask them for a review or to create a video.
You can pay them or offer your product for free in exchange for UGC content. Since they have firsthand experience, their content will feel more authentic.
3. Use UGC Marketplaces:
Platforms like Billo, Trend, Aspire, and Insense connect brands with vetted UGC creators, making the process simple, like Fiverr.
These platforms even sort UGC creators into different categories, making it easier to find the right one for your brand.
4. Search for UGC Creators on social media:
Go to TikTok, Instagram, or Twitter and search hashtags like #UGCCreator, #UGCContent, or #UGCAds. Watch their videos — if their content grabs your attention, it’ll grab your audience’s too.
This is a great way to find UGC creators who match your brand’s style.
5. Consider UGC Agencies:
There are a number of agencies that specialize in connecting brands with UGC creators, but they usually charge a high commission.
This can be a good option, but it’s less cost-effective.
How to pick the right UGC Creator
Now, let me be honest, picking the right UGC Creator can make or break your campaign.
You don’t just need someone who creates visually appealing content — you need a storyteller who understands how to hook viewers and drive conversions.
With that said, here’s how you find the right UGC Creator for your brand:
- Ask for 3–5 sample videos before hiring anyone. If their content doesn’t hook you in the first three seconds, it won’t hook your audience either. Pay close attention to how they sell, their creativity, and their ability to tell a compelling story.
- Even better, ask for proof that their content drives sales. Have brands used their UGC for paid ads? If yes, what were the engagement metrics, conversion rates, or testimonials from those brands?
- If you’re hiring from Fiverr or UGC marketplaces, don’t just look at their portfolio — check their ratings and reviews to see what previous clients say.
- Lastly, ask them about their delivery timeline since you don’t want to wait weeks for a simple video.
Beyond that, here are some crucial steps when hiring a UGC Creator:
- Make sure you have an agreement or a contract that includes details related to pricing, the process, ownership rights (ensuring you own the content and can repurpose it for ads, social media, websites, etc.), and other terms and conditions.
- Before committing to a bulk order, hire them for 1–2 videos to see if their style fits your brand and if their content actually converts.
- To get the right UGC content for your needs, you have to provide a brief outline to the hired “UGC Creator” with the tone, style, and key messaging you want. But don’t give them the complete script — let them use their creativity.
- Don’t rely on just one creator. Work with at least three UGC creators to test different styles, tones, and audiences.
Finally, here are some helpful tips shared by a UGC creator for brands and agencies after making over 2,000 paid UGC videos.
Here’s the best UGC strategy for you
Now comes the most important part.
I’ve tried different UGC strategies myself, and in this process, I’ve found the best strategy for every small business out there.
And the best part?
With this one, you don’t need months of trial and error. You can quickly find the right UGC creator, test multiple content, and scale what works to boost your sales.
Here’s how:
Step 1 — Find 3 UGC Creators on Fiverr:
Search for creators in your niche with good reviews and solid sample work on Fiverr. Pick the top three UGC creators based on their storytelling skills, your budget, and content quality.
Step 2 — Order 3 to 5 videos each:
Hire the best three UGC creators and ask them to make 3–5 videos. Ordering just one video makes no sense — you need multiple to see what works.
Step 3 — Run ads on their content:
Use these UGC videos in paid ads on Facebook, Instagram, TikTok, or wherever you prefer. Track engagement, clicks, and sales to find the best-performing videos and creators.
Step 4 — Scale what works:
Now, based on performance, stick with the UGC creator whose content performed best. Invest more in them to create high-quality UGC that drives more sales.
Hope you like it.
That’s it — thanks.
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