The Startup
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The Startup


How to Perform a Brand Audit — An Unbiased Approach

Reveal why your brand is not connecting with your audience

Photo by Noah Buscher on Unsplash

As a child, I absolutely dreaded going to the doctor.

It wasn’t because of my pediatrician, Dr. Vinoy, whom I absolutely loved. It was the waiting room. I distinctly remember the wood-panel walls, fake shrubbery…



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Divad Sanders

Educating first-gen founders on the marketing strategies that legacy companies use to grow their brands.