How to Find Your Buyers
The ‘Signal-test’
The trouble with creating on the side is that often you get overwhelmed by the amount of things there are to do. Instead of taking action, you look at the to-do list, scratch your head, panic a bit, and faff around until time has run out.
Because you’re in this never-ending state of stress, you never stop to look at your business, take a deep breath, and just look at the basics.
People are so worried about selling their stuff that they forget to look at the obvious data sitting right in front of them.
So let’s talk about how to find your buyers by using the ‘Signals Test’:
Signal 1: Who is reading your work
A buyer’s journey is a complex one.
Contrary to popular belief, a buyer doesn’t just show up. They don’t just rock up to your website and think ‘Yes I’ll buy that’ without knowing who you are and what you do.
Instead, a buyer becomes a buyer over time. They first need to build a relationship with you and your brand.
Like any relationship, they’re getting to know you. They’re learning about who you are, what you represent and critically, what problems you can solve for them.
