How to Get Your Business Noticed With Little to No Marketing Budget

Its simple, easy, and something every business can implement.

Simon Huckk
Dec 24, 2019 · 12 min read
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Make your business noticed. Photo by Will Myers on Unsplash

Third-Party Relationships

You might think that these relationships aren’t important for the longevity of your business. They’re purely transactional, right?

Outsourcing on the rise

As big business has developed in the 21st century, the nature of businesses has changed substantially. Previously where corporations preferred to keep the majority of operations in-house, they are now turning to outsourcing.

A review system

The best way to maintain a healthy relationship with any service provider is by keeping a clear line of communication. The best way to do this is to schedule in a periodic review.

  1. The bad: What’s causing friction for us. Example: The drop off rate through the call center is not good enough. We are losing too many leads we’re passing you.
  2. How to improve: What you can do to improve on your service: Example: We need to improve conversion rates. Better call center agent training is required on the product and how to keep potential customers on the phone for longer.
  3. What can we do? What can we do to help you provide your service more efficiently? Example: We currently pass you leads via email trigger, maybe an API connection directly into your CRM would make things more efficient and reduce our costs?
  4. Big changes in the next quarter/year (period) within our business. Example: We are doing a capital raise and anticipate a large increase in the lead volume coming in, is your call center capable of handling x number of calls a day?

Employee Relationships

It’s a known fact: Happy employees = productive employees. Anyone who has been part of either a positive or negative workplace will confirm this.

Clear communication

One quick path to employee dissatisfaction is by making them feel like they don’t have a means of getting through to the people that matter.

Career trajectory

Your employees need to know what their path through the company looks like — if they have one.

People, not machines

The worst mistake an employer can make is to treat your staff as if they are machines.

The chance to make a difference

Create a culture where creative thinking is rewarded. There is no one who knows your employees’ jobs like they do. After doing them for a while, they might have an idea about how they can do it better, or improvements that can be made for the company.

Celebrate the wins

It is the single best way to get your employees well and truly on your team.

Customer Relationships

The pinnacle of the relationship triangle.

1. Encourage feedback

When a customer buys something from you, they are putting a little bit of trust in your brand: I think you guys have built something cool, I’m going to pay you a bit of my hard-earned money in return.

2. Make it personal

I setup an online store in a very niche sector when I was young. The product was very unique and catered to a very specific type of customer. I had to make sure I was nailing the product.

3. Write a note

Not just any, generic, thank you note, though. Hand write it.

4. Go out of your way to be helpful

This is almost a summary of all of what I’ve mentioned before. If you’re doing all of the above, most customers will already be blown away. If they’re not, make sure you do your utmost to make them feel special in any interactions you have with them.

Learn how to build your own business

If you want to learn how to build your own business, check out The Signal. It’s one email every week where I teach you how to do it, step-by-step. Sign up here.

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Simon Huckk

Written by

B.Eng. Serial entrepreneur. Current CEO of a Fintech. I write about all things business, product design and original thinking: https://simonblogs.com

The Startup

Medium's largest active publication, followed by +719K people. Follow to join our community.

Simon Huckk

Written by

B.Eng. Serial entrepreneur. Current CEO of a Fintech. I write about all things business, product design and original thinking: https://simonblogs.com

The Startup

Medium's largest active publication, followed by +719K people. Follow to join our community.

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