How to grab the attention of the HD generation on social media?

It’s becoming harder and harder to grab attention on social media

I was very worried about a stranger the other day. He stood out from everybody else waiting for a train at London Bridge’s platform 6. The man managed to bend his neck and his back so much that his face was almost parallel to the floor. His phone was less than 15 centimetres from his face. I gave him the ‘what the heck are you doing that for?’ look. But he was too consumed by…