How to Growth Hack Your Way Through a Recession

Pete Sena
The Startup
Published in
11 min readAug 11, 2022

The word Growth flashing on a bright green and pink background alternating colors. The text itself aka the word growth is changing colors from black to white with a stroke outline.
Image by Author

If the economic climate is scuttling your confidence (understandable, as we are in a technical recession), don’t panic — let these immortal words from The Princess Bride’s Dread Pirate Roberts comfort you:

“Life is pain… anyone who says it differently is selling something.”

As marketers, we know this. If we weren’t solving customers’ pain points and…

Pete Sena
The Startup

I help founder-led businesses design demand 📈 ⚡️3X Founder / Operator / Investor | Ready to design demand for your brand? 👇 linktr.ee/Petesena