How to Hack the Attention Economy

A lesson from Red Bull’s marketing strategy can help you to unleash your creativity.

Jon Torrey
The Startup
Published in
5 min readAug 4, 2020

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Image of a Red Bull can on a train track.
Photo by Kevin Lehtla on Unsplash

It’s no secret that success in marketing revolves around getting the attention of your consumer. For most of us, marketing happens after a product-market fit is discovered, so we just need the right people to give us enough time to explain what we do and get them to…

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