Funny b&w drawing of a ghost typing on the keyboard of a laptop computer ... ghost-writing a piece of marketing content
Ghostwriter in action

How to Hire a Professional Ghostwriter — And Why You Need One

Hiring a ghostwriter … Famous authors and successful global CEOs around the globe do it — so why shouldn’t you?

Daniela Cavalletti
The Startup
Published in
9 min readAug 21, 2019

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I’ve worked in book publishing for one of the world’s largest publishing houses for many years. And I could spill a ghostwriting bean or two about big names writing crime fiction, memoir-bestsellers and anything in between. Many of them used ghostwriters regularly. Names you’d instantly recognise. But I’d have to kill you (or at least go into hiding myself), so I won’t.

Suffice to say that these authors were neither out of ideas nor lazy, quite to the contrary. They knew their stuff. They are just in such high demand — writing books, going on tour, speaking at festivals, judging book prizes, etc.; essentially working on their business brands — that pumping out all their written work on time became either too stressful or nigh on impossible. Enter the ghostwriter.

Starting with the author, and on to their editor and publicist, often, you could hear a collective sigh of relief waft through the office. That moment when the author decided to not simply work with a researcher but hire a trusted ghostwriter to faithfully record their ideas.

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Daniela Cavalletti
The Startup

Daniela Cavalletti is an accomplished copywriter, editor and ghostwriter and founder of Cavalletti Communications www.cavacom.biz