How to Identify the First Customers for Your Startup

Photo by Clem Onojeghuo on Unsplash

It’s a common story.

A team comes up with an idea for a product. It’s convinced that the product will fill a gaping void and capture at least 1% of the market.

It approaches venture capitalists and raises funds. In the meantime, the team (now a startup) adds and removes features from its Minimum Viable Product (MVP). When the MVP functions…