How to Identify Your Target Market as a New Freelancer
Let me guess:
You’re new to freelancing right? Then you likely have tons of questions. These questions are usually along the lines of:
What do I need to get started?
Where do I find my first clients?
Why doesn’t anyone want to hire me?
There’s no doubt that you need pointing in the right direction, but before anyone can tell you what you need to get started or where to go, you need to first define the type of person you’re hoping to work with.
Think of your target market as your ideal client. It’s the type of person you built your business for — the ones who will pay for your services.
Unfortunately, too many freelancers jump into offering services before considering who’s going to be buying it, and it’s not as easy as looking at who is buying from other freelancers because you have your own set of skills and expertise.
You can’t just market to “everyone,” either. In the words of fellow freelancer Brent Jones, “when your branding speaks to everyone, it speaks to no one.”
