How to Improve Mobile Shopping Experience through Filtering
In this article I will explore an alternative way of filtering the search results within a mobile e-commerce platform. It is a case study of Amazon’s and eBay’s current filtration methods, but nearly all other online shopping tools offer a similar experience. I will show you how a simple dual screen mode (a split-screen) can improve that experience drastically. In general, there are 4 aspects that influence any shopping experience:
- Content
- Search
- Filtering
- Sorting
Content needs to be fresh/trendy, accurate and be rid of duplicates. Search has to be smart, topical and show suggestions and categories in the dropdown. Filtering needs to be adjustable based on the items. Sorting needs to be intelligent to push better products to be shown first (i.e. show items with best cumulative reviews, sales numbers, user comments, novelty factor, profit margin, etc.). Finally, all of these need to be tracked and included in telemetry for future improvements.
The problem in the Industry
I will be concentrating on filtering and show how minor improvements can have a significant impact on the shopping experience. The current paradigm used by most e-commerce apps consists of a full-screen menu…
