The Startup
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The Startup

Personalization is not enough

How to Incorporate Empathy into Customer Messaging

Leveraging the Psychology of Empathy to Enhance Loyalty

Photo by Dan Meyers on Unsplash

According to a recent study commissioned by PepsiCo, 94% of Americans say that empathy is really important in today’s society. What’s more, 53% expect that brands’ marketing and advertising should be empathetic. PepsiCo calls this demand for brand…

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