How I Built a Marketing Plan and Increased Search Traffic by 26x While Doubling the Inbound Leads

You’ve probably seen a growth story similar to this if you’re a content or growth marketing professional who has been around for the last 5–10 years.

Some things have changed since then.

Things that haven’t changed: You still have to do your keyword research, publish content and optimize your marketing efforts to increase organic traffic and earn inbound leads.

Things that have changed: You cannot just stuff a bunch of keywords into an article, publish it on social channels and expect to be ranked on the first page to get organic traffic and convert them into leads.

Competition is WAY higher nowadays since there are WAY more people who create WAY more quality content consistently — both on the professional and personal level.

The story is similar but you need to find more creative ways in a more strategic manner to be more visible on search engines.

If you’re a marketing professional who is looking for ways to increase organic search traffic and attract more inbound leads (or subscribers, sales, brand awareness) for your company in 2020, you’re in the right place.