The Startup
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The Startup

How to Invest in AI Companies — The Case of AI-Washing

Labeling software products as AI-capable is a common practice among companies, specifically those seeking funding.

Photo by Adeolu Eletu on Unsplash

Artificial intelligence (AI) is the new gold rush, and many companies claim their stakes in it. The number of software products labeled as “AI-powered” is on the rise. Yet, in many…

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