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How to Keep Going When Everything Sucks

Natalie Yap
The Startup
Published in
4 min readNov 26, 2023

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Photo by Tim Gouw on Unsplash

Being a startup founder is one of the toughest things I’ve done. It’s a lot of hard work for very little financial reward/ security.

This post will hit home. I’ve been struggling with imposter syndrome for the past few months, its been hard to work my business. And I’ve been thinking, “Why is it… so damn hard”.

So okay, why does everything suck?

We’re Living in a World of Positive Power

I was sent this podcast episode by a good friend of mine, and the TLDR is that the rise of social media has cultivated a rise in banal narcissism, namely, the promise that you can be who you want to be.

Podcast episode from Philosophize This!

In an achievement society, we tell everyone that they can be successful as long as they put their heads down, be productive, be hardworking.

If you’re a founder just like me, you’d probably relate. Hell, we left the “corporate path” to run our own race.

Problem 1: We Believe That We’re Always the Problem

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The Startup
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Published in The Startup

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Natalie Yap
Natalie Yap

Written by Natalie Yap

I write about how we can optimize our lives, start our self-improvement journey and be better entrepreneurs. Email: wordsbynat[at]gmail[dot]com

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