How to launch your app [+what to avoid]

Josiah Humphrey
Dec 4, 2017 · 9 min read
Originally published on http://www.appsterhq.com/

1. Look beyond the initial launch

⇒ Avoid being too focused on gaining users

“You’re not going to get everything right the first time, so you have to have a plan for how you’ll improve the app as you start to get user feedback and analytics.”

⇒ Map out a post-launch strategy

2. Marketing:

⇒ Not getting marketing involved right from the start

⇒ Not recognizing the value of content marketing

⇒ Create unique story angles for different audiences

⇒ Act upon social media comments and feedback ASAP

⇒ Collaborate with micro-influencers

“It was interesting to see how they [the original micro-influencers] established ownership of the concept, and that’s one of the things that triggered a lot of the decisions around making it an invite-only community and allowing them to spread the access themselves.

Baking that authenticity into the service is key to why it performed well as a test.”

⇒ Provide incentive for users to spread the word about your app

3. Performance measurement: Which metrics should I use?

Type of app

Monetisation strategy

User lifecycle stage


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Josiah Humphrey

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The Startup

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