How To Make Over $1k Hosting Your First Workshop

Kayla Lee
Kayla Lee
Dec 3, 2018 · 6 min read

Time is not money.

Time is something poor people trade for money. There’s only so much time in a day, that’s why they’re poor.

I figured I’d wise up and see what all the fuss was about.

I’m interested in doing an online course. But, before I invest mad time/money into that, I decided to host my first workshop. It required

  • 6 hours of instruction time

What makes a good workshop?

  • It’s something that people walk away from with actionable advice
  • Give attendees tangible value (the value for attending my workshop is a writing pitch, a writing portfolio, and the first email campaign sent out for lead gen)
  • The instructor has hands-on experience with what they’re teaching. I teach a workshop on growing a writing business for freelance writers — I teach this because I’ve done it myself, earning over 6-figures from my writing.

Steps to creating a highly-profitable workshop

Step 1. Build some cred

  • Write in your niche. Get articles published in Medium publications. Write on LinkedIn and share your articles in LinkedIn Groups within your niche.
  • Give a talk at a college or an event. This is much easier than you’d expect. Contact colleges/universities near you — specifically, contact folks in the department that matches your business (i.e., if you want to host marketing workshops, give talks to marketing classes).
  • Get on the Meetup app and offer your free advice to some groups in your industry or niche. Local libraries, chamber of commerce, and other orgs are great options as well.
  • Test the waters. After a few talks, you’ll know what resonates most with people in your target niche/industry. Get feedback from attendees on what works, what doesn’t, and what they felt was missing.
  • Collect emails. As you go around talking and teaching at various places, ask people if they want to see some of your content around the topic. They’ll say yes. Ask them to either sign up on a piece of paper with their email or have them put it into a digital form.

Step 2. Pick a hyper-niche

When it was time to pick a topic to teach, I decided to be hyper-focused.

Step 3. Make your workshop worth 10X in value what you charge

In my workshops, I walk writers step by step from portfolio creation to landing high-paying clients.

Step 4. Be a Ferarri, not a Kia

If you’re going to sell something expensive, you need to look expensive.

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https://www.ferrariofsandiego.com/blogs/291/events/ferrari-of-san-diego-grand-opening-party/
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http://dealers.kia.co.uk/howardskia/about-us

Results

After applying the methods above to my first workshop, I made over $1k. I only needed to sell 4 tickets to do that.

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This story is published in The Startup, Medium’s largest entrepreneurship publication followed by +395,714 people.

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Kayla Lee

Written by

Kayla Lee

Writer and Business Consultant

The Startup

Medium's largest active publication, followed by +681K people. Follow to join our community.

Kayla Lee

Written by

Kayla Lee

Writer and Business Consultant

The Startup

Medium's largest active publication, followed by +681K people. Follow to join our community.

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