How to make Your Copywriting Speak to Client Feelings
A Human Being is Hard-Wired to Love a Good Story
Copywriting is a powerful communication tool. It was a basic form of writing back in the heyday of Madison Avenue, it found its power in dominating a whole page in the Sunday magazines of the 1970s where you could read about a gadget that you couldn’t live without.
Today, it’s still the most powerful form of marketing that convinces readers that if they don’t buy a particular service, or this or that product, they’re going to miss out on something where everybody else is already enjoying the benefits.
It works, copywriting. It can be the written word, video, or podcast, that isn’t the point. It’s the power of the content that makes all the difference.
It’s not easy to hit all the right notes and sing the song. To lull a buyer into clicking on a “buy” button is a tough game. But if you practice enough, your skills get better and your persuasive powers begin to glow like something magical.
Copywriting is about telling a good story. People love stories, they will sit a read for hours and days — right through to the end.
