The Startup
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The Startup

How to make Your Copywriting Speak to Client Feelings

A Human Being is Hard-Wired to Love a Good Story

Photo by Brett Jordan on Unsplash

Copywriting is a powerful communication tool. It was a basic form of writing back in the heyday of Madison Avenue, it found its power in dominating a whole page in the Sunday magazines of the 1970s where you could read about a gadget that you couldn’t live without.

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