How to Make Your Startup Go Viral (And Why This Article Won’t)
Do you know what it takes to get people sharing things for you?
“Holy s#!t!” I overheard one of my students exclaim to another student as they were waiting for class to begin. “Check this out!”
“What?” asked the second student.
The first student angled her water bottle toward her friend and said, “I put ice cubes in my new water bottle last night, and they’re still here. They haven’t melted yet.”
“Really?” asked the second student. “That’s crazy. What kind of water bottle is it?”
“It’s called a Hydro Flask,” the first student replied. “I bought it last week because my friend has one and he loves it. Now I’m starting to see why.”
“Cool,” said the second student. “I need a new water bottle. Maybe I’ll get one of those, too!”
“Viral marketing in action!” I interjected from the front of the classroom.
Both students look up, confused, and possibly a little annoyed I’d been listening to their conversation. “What do you mean?” asked the student with the water bottle.
“Sorry for eavesdropping.” I clarified. “But your conversation was just such a great example of marketing that I couldn’t help myself.”
