The Startup
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The Startup

How to Market and Sell a New Product on a Shoestring Budget

Photo by Rostyslav Savchyn on Unsplash

Contrary to what many new entrepreneurs think, early startup success is driven more by marketing strategy than product quality. That’s because people who don’t know about your product can’t buy it. Sure, once enough people have bought from you, product quality factors into growth, but, prior to that, if you want customers, you need to find ways of telling people it exists. Unfortunately…

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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

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