How to marketers should learn time management to survive from information chaos
When you have to wear multiple hats though you only have one head!
If you work in marketing, you exist in a state of controlled chaos.
You might need to communicate with lots of clients in the same time, you might work with multiples people on multiple projects. And because you’re often managing campaigns or doing other time sensitive work,
you can’t just leave something to the side.
Most important, interruptions are part of the job. Someone needs a last minute report. A piece of news breaks, and you need to capitalize on it.
To list the challenges that we are facing
- Staying on task
- Getting back on task
- Remembering what you need to do
- Keeping track of everything
And the most possible thing that will happen are: You feel extremely stressful and efficiency is largely lower down.
Better time management makes better marketing.
The fastest productivity boost is clearing your head.
David Allen talks about this in his book Getting Things Done.
If you can get everything into a trusted system, you can get into a state where you can focus exclusively on the task at hand. That’s when you’re at your most efficient.
Text files / Folders / Dropbox are three easiest tools that I normally use.
Text files
This seems simple at first, but you will find out it actually have much benefits then you thought.
Text files are free that you don’t need to spend money to maintain it. They don’t cash like other softwares. Text file can be used on different platforms, so you can easily manage on phone. It can be used for long time that you don’t need to worry someday need to transfer info to another platform, since it has not changed for 20 years. And most importantly, it is really fast.
Folders
Folders are simple and truly a simple way to aggregate and store files. Some proprietary software can also create folders. But they might have potential corruption. Once it happens, you might lose all your files.
They are cross-platform. They can be transferred from Linux, to Windows, to PCs, wherever. You can also put them up on cloud system.
They are format agnostic. No matter ppt, keynote, PDF and etc, you can all store them in folders.
Dropbox
Since you want to access your files at everywhere even with others devices, so that you don’t need to waste time on the things that we described before. i like to use Dropbox for 100 percent availability.
I can retrieve and access the contents of my trusted system on any device that supports Dropbox as long as I have my Dropbox password.
Remember, you must be able to access and edit your trusted system wherever you are. If it doesn’t work on, say, a mobile device then you’ll end up taking notes and storing things elsewhere. Those shortcuts will cause you to waste time, and they’ll cause distraction.
Whatever tool you use make sure it’s truly portable, accessible, and editable across all those devices. Do that and you’ll have an efficient trusted system.
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