How to Monetize Any Hobby, Skill, or Passion

My 5 hacks to make it happen

Isaiah McCall
The Startup
Published in
4 min readJun 2, 2023

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Casey Neistat and me after the BK Half Marathon

From the get-go, you were fed bullshit: “You can be anything you want, even President of the United States” or Gary Vee’s “Do it, fuck it up. It’s your time to crush.”

The truth is that the dishonesty and disillusionment about what it takes to monetize a dream or passion are at a fever pitch.

New age internet gurus are clueless about your aspirations.

You could be dreaming of building a replica of Epstein Island, but they’ll still pimp out the belief that anything is achievable.

The truth is monetizing a dream is a mixed bag.

(put that on a t-shirt Gary Vee!!)

Monetizing is not fun; it’s a lesson in learning to be miserable.

Having Many Hobbies is a Blessing and a Curse

As an ultramarathoner, I occasionally entertain the idea of slamming my ankle on a rock mid-race, ending the 50-mile torment.

I’d have a built-in excuse, too.

“Yeah, that rock really got me back there.”

But this isn’t me.

It’s a thought — a self-defeating force working against me.

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