Surviving the shark-infested seas of outside branding input.

How to Navigate Public Input When Designing a New Logo

Jeff Jimerson
Sep 27, 2019 · 6 min read

So, you’re about to embark on a rebranding project for your organization. Congrats! If done well, and you follow a trusted map, you and your crew will be proud of where you land. If done poorly, the waters ahead could turn treacherous.

Let’s start with what not to do.

Thou shalt not crowdsource