The Startup
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The Startup

How to Nudge People to Go Further in a Loyalty Program?

What we learned from a retail field experiment and an airline study

Photo by Ruffa Jane Reyes on Unsplash

Sophia is a member of a reward program. It’s almost the end of the year. She is only a base tier member at the moment, but she’s getting pretty close to the Silver tier. To get there, Sophia needs to make one or two additional purchases before the year is over.

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