How to Optimize Your LinkedIn Profile and Start Posting Like a Pro

I taught 100 college students what most professionals still get wrong.

The author pictured at Vasavi College of Engineering’s E-Summit poster (Picture provided by the author).

A few months ago, I had the privilege of conducting a LinkedIn Masterclass at Vasavi College of Engineering.

It was a 2-hour intensive session covering —

• Optimizing your LinkedIn profile to make it stand out
• Documenting your journey while adding value to the world
• A solid content plan and posting strategy for LinkedIn consistency

The most fun part?

Live “LinkedIn profile reviews” of the students who volunteered.

We also did a “All hands on deck” session where I made the attendees brainstorm five content ideas they can post right away to kickstart their LinkedIn journey.

100+ students attended, and I’d say 70% stayed awake the entire 2 hours (What to expect, it’s an engineering college!).

In this article, I’m sharing the key lessons and takeaways from that session. It will cover insights on how to build your personal brand on LinkedIn, even if you’re just starting out, and how to use the platform not just as a resume, but as a stage for your story.