How to Optimize Your Marketing Technology Stack

Shane Barker
Aug 7, 2019 · 5 min read

With the ever-expanding marketing technology landscape, it’s very easy for marketers to get overwhelmed when choosing which tools to use. In fact, there are already over 7,000 solutions, according to the 2019 Marketing Technology Landscape Supergraphic . So if you’re planning to add new tools to your marketing technology stack, you need to use a calculated approach.