The Startup
Published in

The Startup

How to Position an EdTech Product? This Matrix Will Help You (Part 1)

Mapping EdTech products to a matrix of four quadrants

K12 EdTech has developed into a diverse and complex market, with products for different roles (students, teachers, school leaders, etc.), scenarios (at home or school), age groups, entities (businesses, schools, or families), etc. In the diverse and fast-developing market, it is crucial to have a clear understanding of how to look at EdTech products. Such an understanding would benefit the following groups:




Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

Product-Centric Teams Fuel Growth

How to onboard a new product manager

Podcast episode #4: Cooperation between Tech Lead and Product Manager with Palo and Martin (Brozi)

Ask These Five Questions to Grow Product Revenue Today!

The Art of Saying No as a Product Owner

Building strategic partnership with engineering tech leads

B2C vs B2B Product Management

Product Discovery: Why Nokia drowned trying to please everybody

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Diana (Fangyuan) Yin

Diana (Fangyuan) Yin

#AI Product Manager@PingAn #Data Management #Digital Transformation #Lifelong Learner #Harvard Graduate

More from Medium

Isaac Asimov and the Perfect Brainstorm

A Hispanic Serving Institution without Latinx Faculty Voices

Meet the Kambrian — Ionut

Safety is within the business, not part of it (with Bill Cobb, Vice President of Health & Safety at…