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The Startup

How to Position an EdTech Product? This Matrix Will Help You (Part 1)

Mapping EdTech products to a matrix of four quadrants

K12 EdTech has developed into a diverse and complex market, with products for different roles (students, teachers, school leaders, etc.), scenarios (at home or school), age groups, entities (businesses, schools, or families), etc. In the diverse and fast-developing market, it is crucial to have a clear understanding of how to look at EdTech products. Such an understanding would benefit the following groups:

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Diana (Fangyuan) Yin

Diana (Fangyuan) Yin

#AI Product Manager@PingAn #Data Management #Digital Transformation #Lifelong Learner #Harvard Graduate

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