How to Produce Content Consistently as a Solopreneur

Processes are key.

Anna Burgess Yang
The Startup

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Back in 2022, I had an inkling that I might become self-employed one day. I also realized that the easiest way for me to create a sustainable business was to build a personal brand.

It worked. Almost two years later, all of my work is inbound, and I rarely have to do any hard selling with clients. That doesn’t mean I don’t spend any time on sales. But instead of sending dozens of cold DMs per week, I create content that puts me in front of my target audience.

Today, I post two times per day on LinkedIn and create content for Threads and Instagram (though the latter two are not my primary platforms). I create both short-form and long-form videos. I send out a newsletter every other week, publish on Substack once a week, and write blog posts. And yes, I do sleep! And I have three kids!

I’m not superhuman, but I focus very intently on content production as a solopreneur. It fits naturally into my week and relies heavily on repurposing my ideas to create volume.

Here’s how to get started and how to maintain a high volume of content, even as your business grows.

Repurposing Comments form LinkedIn

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Anna Burgess Yang
The Startup

Freelance Writer. Operations Advice for Solopreneurs. Career pivots are fun. 🎉 https://start.annabyang.com/