The Startup
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The Startup

How to Rebuild Trust in a Failed Product Development Process

When I joined my current company, I heard a couple of recurring themes in my first few weeks of meet and greets. One of them was that no one trusted the product and engineering teams. Software rarely shipped, when it did, it was buggy, and there wasn’t a lot of clarity about what was being built and why, when customers were asking for something entirely different.

It quickly became clear that job #1 was not going to be a product strategy but rather building a functional product engine that delivered results. It didn’t take long…




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Ashley Wali

Ashley Wali

Product leader Inspired by @adilwali, our 2 boys, & the beauty of the PNW. Passionate about gender equality, travel, & weekends at home.

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