The Startup
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The Startup

How to Reduce Your Risk of Failure by Validating Your Assumptions

Which assumption should you validate first? And how to do it.

Photo by William Felker on Unsplash

A few weeks back, I was working with a client on validating a new product idea.They came up with a number of assumptions they had about their market, customer segment, and solution, and they were eager to start validating. But, where to start? Two…

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